The Weather Network Ranked 14th on Ipsos Reid’s Most Influential Brands list in Canada
Wednesday, January 28, 2015, 11:09 AM -
The Weather Network has once again been named one of Canada’s top brands placing 14th on Ipsos Reid’s fourth annual study of Canada’s Most Influential Brands. The results of the study were revealed yesterday during Toronto’s annual Advertising and Marketing Week. This is the third consecutive year The Weather Network has made the list and been ranked within the top 20 brands. According to the study, Canadians see The Weather Network as trustworthy, engaging and a good corporate citizen. Among Canadian brands, The Weather Network placed 4th this year.
“We’re so pleased to be recognized for the third time as one of Canada’s leading brands,” said Pierre Morrissette, Chairman, President and CEO of Pelmorex Media Inc., parent company of The Weather Network. “For more than 25 years, The Weather Network has been a part of millions of Canadians’ daily routines, which is due in large part to our skilled and dedicated team who are focused on delivering up-to-the-minute forecasts Canadians trust.”
The Most Influential Brands Study was conducted in December via an online survey of over 5,000 Canadian residents. Respondents were asked questions related to five key dimensions which define and determine brand influence, including trustworthiness, engagement, leading edge, presence and corporate citizenship. The highest ranked brands are those which excel at building influence and driving preference in an increasingly competitive marketplace.
As the country’s leading weather information provider, The Weather Network is committed to delivering weather information to Canadians 24 hours a day, 365 days a year through its multiple platforms. The Weather Network’s television station, web and mobile applications are an integral part of millions of Canadians lives helping them plan their daily activities.