Cloud Appreciation Society aims to improve 'cloud' reputation

Considering the recent deluge of rain and subsequent flooding that many Canadians experienced, it can be excused if the mere sight of a cloud instills a feeling of dread. However, there are people trying to change this negative association.

Most recently, Gavin Pretor-Pinney, founder of the Cloud Appreciation Society, gave an inspirational TED Talk about the true beauty and positive impact clouds have.

Gavin discusses how we tend to overlook the beauty of a cloud right in front of us and many only notice these clouds when they have a negative impact. To combat this, he founded the Cloud Appreciation Society in which members continue to send in some fantastic photographs of clouds and remind everyone that clouds are not something to moan about.

 

People can be so inundated with work, technology, and the need to constantly be busy that they tend to overlook the simpler things in life. Gavin admits that cloud spotting actually advocates doing nothing - but that’s his point.

“Sometimes we need excuses to do nothing,” says Gavin. “We need to be reminded by these patron goddesses of idle fellows that slowing down and being in the present, not thinking about what you've got to do and what you should have done, but just being here, letting your imagination lift from the everyday concerns down here and just being in the present, it's good for you, and it's good for the way you feel.”