PATTISON selects Pelmorex for its Digital Office Network
Wednesday, June 3, 2015, 11:08 AM -
Pelmorex Media Inc., owner of The Weather Network and Beat the Traffic, is the leading provider of weather and real-time, dynamic traffic content.
TORONTO ON, June 3, 2015 – PATTISON Onestop, a division of PATTISON Outdoor Advertising, has partnered with Pelmorex Media Inc. to provide weather and traffic content for PATTISON’s Digital Office Network. Pelmorex is the owner and operator of The Weather Network and MétéoMédia, Canada’s leading weather and weather-related information services, as well as Beat the Traffic (BTT). BTT delivers up-to the minute traffic conditions and is a leading provider of vehicle traffic reporting solutions for many large broadcasters across North America.
Using information from Beat the Traffic, the new traffic ticker appears on the redesigned Digital Office Network interface and runs constantly across the bottom of the screen, providing instant alerts and route drive times. As well, localized traffic conditions appear on the full screen once during every six-minute loop. The traffic routes shown in each property are tailored to the location of each office building.
“Providing real-time messages that inform and engage our audiences is an essential part of Onestop’s mission,” said Cam Milne, Vice President and General Manager of PATTISON Onestop. “We’re so excited to evolve our offering with the addition of The Weather Network and Beat the Traffic content to our Digital Office Network. This content bolsters our company’s core values, and we feel confident that the dynamic traffic content offers commuters vital information when formulating their travel plans.”
The Weather Network and Beat the Traffic content are both currently available on the Digital Office Network. It will soon be released on the Residential Network and its future expansion on other networks is under consideration.
About PATTISON Onestop
Onestop is a world leader in the development and operation of Digital Out-of-Home Media (DOOH). Onestop creates and delivers uniquely engaging experiences that connect the physical and digital worlds, and provides audiences timely and relevant information in engaging spaces. Onestop leverages proprietary technology to deploy digital campaigns for mass transit, office, airport, residential, and retail environments, as well as being the exclusive media provider in the PATH – Toronto’s underground walkway connecting office towers and subway stations to over 1,200 shops and services. Onestop is a division of PATTISON Outdoor Advertising. www.pattisononestop.com
About PATTISON Outdoor Advertising
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Outof-Home advertising company. Since 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, mall, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto, Ontario and includes 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system. www.pattisonoutdoor.com
About Pelmorex Media Inc.
Celebrating 26 years, Pelmorex Media Inc. is the parent company of The Weather Network, MétéoMédia, Eltiempo.es and Beat the Traffic. Pelmorex operates in Canada, the US, Spain and the UK. The Weather Network and its French counterpart MétéoMédia are Canada's most popular weather and information services on TV, web and smartphone apps. Eltiempo is Spain's leading multi-platform weather information provider. Beat the Traffic delivers up-to the minute traffic conditions and is a leading provider of vehicle traffic reporting solutions for many large broadcasters across North America. Pelmorex also operates Canada’s National Alerting Aggregation and Dissemination System (NAADS) which aggregates and distributes emergency alerts issued by authorized government agencies. Pelmorex has been named one of Canada’s 50 Best Managed Companies for nine consecutive years.
For more information about PATTISON Onestop and PATTISON Outdoor Advertising, please contact:
Cam Milne Vice President and General Manager, PATTISON Onestop
For more information about Pelmorex Media Inc., please contact:
Carol Pilas Director, Global Marketing & Insights
Phone: 905-829-1159 ext. 1234