Can ice cream save the planet? New flavour betting on it
Friday, May 29, 2015, 7:11 AM - "If it's melted, it's ruined" proclaims Ben & Jerry's new flavour, as the environmentally-conscious ice cream company promotes climate action ahead of the UN climate talks in Paris later this year.
According to the company's website:
We created a flavor to bring attention to this historic issue and to send out our own SOS for our planet. It's called Save Our Swirled, featuring raspberry ice cream, marshmallow and raspberry swirls, plus dark and white fudge ice cream cones. It’s unlike any Ben & Jerry’s flavor before it. In the words of Chris Rivard, the Flavor Guru behind Save Our Swirled, "It’s sweet and refreshing with a chocolaty finish; truly a great flavor."
But how do we tell the climate change story using ice cream? Dig out a chunky spoonful and you can’t help but notice the unique dark and white fudge ice cream cones that appear to be melting. Our stance on climate change and our ice cream is one in the same: If it's melted, it's ruined! Save Our Swirled is more than just our newest "swirled-class" flavor: it’s a climate change message you can’t ignore.
WATCH BELOW: Ben & Jerry's offers a compelling metaphor for why we need to act to limit the impacts of climate change.
To this end, Ben & Jerry's has partnered with Avaaz - a global web movement to bring people-powered politics to decision-making everywhere - for a tour across the United States to not only give out free ice cream, but to raise awareness and get people to sign Avaaz's "100% Clean" petition.
As of today, over 2 million people have signed the petition, with the goal being at least 3 million signatures.
The 2015 United Nations Climate Change Conference, also known as the UNFCCC Conference of Parties 21, will be taking place in Paris of this year, from November 30 to December 11.
Nations around the world have already begun submitting their commitments ahead of the conference, with the hope that this will lay down the framework of an agreement ahead of time. That way, the time spent at the conference can be focused on actually producing a real, meaningful and effective agreement to reduce carbon emission and switch the world over to greener, more sustainable energy production for the future. With 2014 topping the list of hottest years on record and 2015 following up with setting several heat records already - not to mention what the strengthening El Niño could do to global temperatures - and it's more important than ever to take action now.
As Ben & Jerry's says on their webpage: "A global shift to 100% clean energy by 2050 and complete phase-out of carbon pollution isn’t just nice, it’s a necessity."
Source: Ben & Jerry's