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No sudden movements: Man wears 100 pounds of bees

Cheryl Santa Maria
Digital Reporter

Friday, April 11, 2014, 4:29 PM -

Beekeeper She Ping of Chongqing, China is making headlines for a risky marketing initiative.

On Thursday, the 34 year-old stood perfectly still while 460,000 bees -- weighing about 100 pounds total -- landed on his body.

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Assistants were able to lure the swarm to She with the help of several queens.

A huge crowd turned out to witness the stunt, including several members of the press.

The event took about 40 minutes from start to finish.

"To be honest I felt very nervous, but I do it to promote my honey," She told AFP, adding that he's been dealing with bees for the past 12 years.

She said that he was stung about 20 times during the event.

(Photos courtesy of: STR/AFP/Getty Images)

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