Marriott Hotel's virtual reality 'Teleporter' booth lets you feel, see and smell holiday destinations without leaving your city
Monday, September 22, 2014, 9:03 AM -
If you'd love an escape but are too afraid to fly, this could be your answer.
Marriott Hotels unveiled a new travel booth in New York where guests can take in the sights and sounds of a majestic Hawaiian beach or explore the top of London's Tower 42, without actually leaving the city.
The hotel chain is using the Oculus Rift headset and phone-booth like structure to allow users to feel sensory elements such as heat, wind and mist as well as seemingly 'seeing' the new destinations in front of them. The '4D' experience, for example, allows you to feel a cool, moist breeze if you're seeing visions of a shoreline in Hawaii.
The "Teleporter" has pneumatic pumps embedded in the booth's floor, misting nozzles in the walls, heat fans in the ceiling and floor, a ‘scent dispenser’ and a 1000-watt amplifier.
"Marriott needed to build credibility with younger travelers,” said Michael Dail, the company’s VP of global brand marketing.
The virtual vacation is part of Marriott's "Travel Brilliantly" campaign which launched in 2013 in an effort to attract new customers and create a dialogue about how the hotel chain can make travel "more brilliant."
The Teleporter will be will be touring eight Marriott properties in New York, Boston, Atlanta, Dallas, San Diego, California, Washington D.C., San Jose and San Francisco starting this month and through November where visitors will be able to try it for free.
The video below explores the background of how the experience came together: