JUICE Mobile launches partnership with The Weather Network
Tuesday, December 3, 2013, 11:06 AM -
JUICE Mobile, Canada’s leading mobile marketing and adtech firm is pleased to announce a partnership with The Weather Network. The Weather Network’s English and French mobile and tablet inventory will now also be offered to premium advertisers via Nectar™, JUICE Mobile’s mobile marketplace. The partnership further extends JUICE Mobile’s position as the largest French-language mobile offering in Canada.
“As one of the largest and fastest growing mobile publishers in Canada we are pleased to partner with JUICE Mobile to enable another route for advertisers to achieve their marketing objectives when running across multiple premium publishers, complementing our direct and exchange offerings” said Tony Patel, VP Monetization & Analytics, The Weather Network.
As the most trusted weather source in Canada, The Weather Network delivers timely and relevant weather updates to its audience across multiple media platforms. The Weather Network has a robust offering of mobile services for its audience and is equipped with mobile sites and mobile apps for smartphones and tablets for iOS, BlackBerry, Android and Windows 7 operating systems. The Weather Network averages 6.7 million monthly unique visitors and 360 million monthly page views through its mobile platforms.
“We are excited to add such a huge Canadian publisher to our list of partners within the Nectar marketplace,” said Neil Sweeney, president and CEO, JUICE Mobile. “Canadians use The Weather Network’s mobile properties on a daily basis and we are happy to provide this kind of targeted exposure to our clients.”