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Fukushima Water: Fake digital campaign aims to draw attention to water contamination in Japan

Cheryl Santa Maria
Digital Reporter

Friday, March 13, 2015, 3:00 PM - A high energy drink created with water from the Fukushima Daiichi Nuclear disaster: Sounds refreshing, doesn't it?

If you think the concept is absurd, you're absolutely right.

The phony digital campaign was created by three German artists in a bid to draw attention to an issue they're calling 'Fukushima Water.'

A powerful earthquake and subsequent tsunami in March 2011 crippled the Fukushima Dai-Ichi nuclear plant, leading to the eventual meltdown of three of its six nuclear reactors.

Four years after the disaster, contaminated water continues to leak into the Pacific Ocean.

“We were blown away by how weird it was that contaminated water is still being poured into the Pacific Ocean and that people have no idea,” Kenzi Benabdallah, one of the campaign's creators, told The Guardian.

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Part of it has to do with a lack of transparency from plant officials. Representatives remain tight-lipped about the operations at the Fukushima plant, so it's unclear how much contaminated water is seeping into the water.

“We are accessing something that has slipped from the primary consciousness of the media and are repackaging it so when you watch the parody documentary, the gravity of the Fukushima catastrophe comes straight back to mind,”  Benabdallah adds.

The fictitious 'Fukushima Water' campaign is meant to be controversial, featuring a glow-in-the-dark energy drink made from water sourced from the plant.

The artists are encouraging the public to start a discussion about Fukushima contamination via social media, and they're hoping their initiative provides people with the necessary ammunition.

Sources: Fukushima Water | The Guardian


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