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Diane von Furstenberg takes Google Glass from geek to chic

Dalia Ibrahim
Digital Reporter

Wednesday, June 11, 2014, 2:54 PM -

Large, unflattering, virtual goggles aren’t what you would normally associate fashion's front-row elite with, but that soon may change. 

Come June 23, American fashion designer Diane von Furstenberg (DVF) and online high-end retailer Net-a-Porter will make a new assortment of Google Glass available for luxury female consumers. 

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"The titanium [look of the first Glass models] was designed to be unisex," Glass lead designer Isabelle Olsson told Women’s Wear Daily. "The cool thing about the DVF [offering] is that it's catering to women."

Renowned for her iconic wrap dress that skyrocketed to fame in the 70's, von Furstenberg has always been at the forefront of cutting edge design – making her the perfect ambassador for Google Glass’s leap into the fashion world. The designer embraced the role back in September 2012 when she paraded Google co-founder Sergey Brin down her runway and made her models don Glass to create the following promotional video:

EDITOR'S NOTE: The video at the top of the page was recorded using Google Glass by a Weather Network employee while visiting India. Take a look!

The latest fashion frames for Glass were recently unveiled in a Google+ post on the Google Glass page as the DVF Made for Glass collection.

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"Starting June 23, you can purchase the collection exclusively on +NET-A-PORTER and google.com/glass, which includes five new frames and eight new shades to give you even more ways to make Glass your own," the post states. "At that time, you'll also be able to purchase the Titanium collection on +MR PORTER," which is the group’s site for men.

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DVF Made for Glass

DVF Made for Glass

Net-a-Porter was launched in June 2000 by Natalie Massenet as an online luxury fashion shop presented in the style of a fashion magazine. Massenet has since gained loyalty among consumers for providing a tightly edited collection of merchandise from high-end fashion houses such as Chloe, Marc Jacobs, Burberry Prorsum, Miu Miu and Stella McCartney.

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