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Thousands of grizzly bears are killed every year for their heads, paws, and coats. Although trophy hunting is opposed by 90 per cent of British Columbians, the controversial practice still remains legal. A new short documentary aims to delve deep into the controversy that continues across Canada and the U.S.

Cosmetics company tackles BC's controversial grizzly hunting

Daksha Rangan
Digital Reporter

Tuesday, November 8, 2016, 7:28 PM - For the second time in a week, Canada is under fire for its treatment of nature and wildlife.

A new short documentary film, presented by Lush Cosmetics, is placing North American trophy hunting under a critical international spotlight.

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Released on Nov. 1, Trophy analyzes the impact that hunting for sport has on locals, animals, and the land. In B.C., where more than 90 per cent of the population is against the practice, hunting for sport remains legal and sanctioned by the provincial government.

Lush Cosmetics Presents: TROPHY | Full Movie

Across Canada and the U.S., thousands of grizzly bears are killed every year for their heads, paws, and coats.

B.C. in particular sees hundreds of grizzly deaths every year at the hands of hunters. In 2015 alone, 298 grizzly bears were killed for sport, province-wide.

According to the 28-minute documentary, trophy hunting is done to ensure a natural balance and provide economic advantages -- however, activists and conservationists disagree.

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Trophy doesn't just hold Canada accountable. Although grizzlies south of the border in Yellowstone National Park are protected under the Endangered Species Act, the U.S. federal government is preparing to remove the the species from its list.

The documentary can be viewed on Youtube and Vimeo, with downloadable links available on Trophy's official website.

Related Story: Grizzly bear comes right up on hood of car. Watch below.

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