CBC NEWS AND THE WEATHER NETWORK ENTER A CONTENT SHARING AGREEMENT
Monday, November 10, 2014, 2:20 PM -
CBC News and The Weather Network are pleased to announce a new content sharing agreement, bringing together Canada’s leading sources of weather, news and information. Beginning December 8th, national weather forecasts on select CBC News television properties will be provided by The Weather Network’s team of meteorologists and on-air personalities, while The Weather Network will gain access to CBC News weather-related stories, analysis, and video content for use across its platforms.
“CBC News is a trusted source for news and information, and we’re pleased to be joining forces with another trusted brand and reaching and engaging new audiences across the country,” said Jennifer McGuire, General Manager and Editor in Chief, CBC News and Centres. "CBC is always finding ways to deliver content to Canadians in more innovative and efficient ways, and this new partnership with The Weather Network is a reflection of that,” added Neil McEneaney, Chief Business Officer, CBC English Services.
The Weather Network will provide weather updates on CBC News Network throughout the day and at the end of The National on CBC-TV and CBC News Network, including expanded weather reports on CBC Toronto on weekends. The Weather Network, based out of its Oakville studios, will also supply weather reports to CBC News Express broadcasts in eight Canadian airports.
“The Weather Network has always prided itself on being the place Canadians turn to for local, up-to-date, accurate weather information. We are excited to collaborate with CBC – a trusted source of news and information,” said Maureen Rogers, Managing Director, The Weather Network. “This agreement provides CBC with access to The Weather Network’s unparalleled weather expertise.”
As part of the agreement, The Weather Network also gains access to CBC News’ award winning reports and content, including all news weather-related stories and video for The Weather Network’s various platforms (TV, online, and mobile).