Privacy Policy


European Union Regulation 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data ("EU GDPR") requires us to provide certain information about our data processing practices to data subjects in the European Economic Area ("EEA"). If you are accessing our online services from a member state of the EEA, this European Online Privacy Policy applies to you.


  1. Data Controller: Pelmorex Corp.

  2. How we collect personal data:

    • Directly from you when you sign up for online services with us,
    • Certain data is automatically collected when you use our websites and apps.
  3. Information we collect:

    • Your name
    • Address
    • E-mail address
    • Computer IP address
    • Geographical location when you enable location tracking in our app, and
    • Information from cookies.
  4. Why we need this information for your location:

    • For precise weather information and alerts
    • In order to provide you with the services you have signed up for

    Please note that if you have never signed up for an account with us we do not collect personal information about you and we have no way of identifying you.

  5. Aggregated information to third parties:

  • We provide de-identified information to advertisers and advertising networks that require the data to select and serve relevant adverts to users of our services.
  1. Storage of personal data:
  • Data is stored in Canada subject to the European Commission’s decision in 2001 that Canada provides adequate protection of personal data.
  1. Special categories of personal data:
  • As this term is defined under the EU GDPR, we do not collect this type of data.

Data Controller

Pelmorex Corp. doing business as “The Weather Network”, “MeteoMedia” and “El Tiempo” (collectively “we”, “us”, “our”) is committed to protecting and respecting the privacy of our users and safeguarding personal data they provide to us in the course of accessing and using the services we provide.

If you are accessing our online services from a member state of the EEA, this European Online Privacy Policy applies to our collection and processing of personal data via any websites or mobile apps that we operate and which link to this Privacy Policy (our “Services”).

For the purposes of the EU GDPR, the Controller is Pelmorex Corp. If you have any questions about this European Online Privacy Policy and/or the processing of your personal data, you can reach our privacy officer by completing the online form accessible at this link or alternatively, you can contact us at:

Attn. Privacy Officer
Pelmorex Corp.
2655 Bristol Circle
Oakville, Ontario
L6H 7W1

Personal Data We May Collect and Why We Need It

We collect the following personal data for the following purposes:

1) We collect information you provide to us by filling out forms on the site or app.

This includes:
Your name
Email address
A password you create
Optional information regarding your age and gender
Any information that you include in your form
This allows you to:
Create a login on the website and apps
Subscribe to our Services such as weather alerts

2) We collect information you provide when you create or use an account with us to upload photos and/or videos.

This includes:
Your name
Email address
A password created by you
This allows you to:
Create a personal account
Identify yourself as the person who took the video/photo on our website(s) and any other Pelmorex properties.
Upload your videos/photos on our websites and apps.

3) We collect information that you provide when you sign up to obtain a “Weather Button”.

This includes:
Your email address
This allows us to:
Contact you to communicate changes to the program and for our records to track which websites are using our Weather Buttons.

4) We collect information that you provide When you submit a comment or inquiry using our online feedback form.

This includes:
Your name
Email address
City and province
User agent
IP address
Any information you include in the feedback form
This allows us to:
Effectively respond to your comment/inquiry and contact you.

5) We collect information if you enable location tracking in our app.

This includes
Mobile device identifiers (specifically an anonymous ad ID)
Your location
This allows us to:
Provide you with precise weather for the location in which you are located when you access the app and notifications about weather alerts in your location, provided location tracking is enabled. This data is generally not sufficient to identify you personally.

We may use your personal data in the following ways:

  • To provide you with customized weather information;
  • To provide you with weather alerts in the case of active weather in your location;
  • To deliver our Services to you and allow you to participate in the interactive features of our Services, when you choose to do so;
  • To establish and manage your subscriptions with you;
  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
  • To ensure that content from our Services is presented in the most effective manner for you and for your computer and/or mobile device;
  • To enforce our Services’ Terms of Use, to the extent that your personal data is required to determine whether the Terms of Use have been violated;
  • To administer our Services and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • With your consent, to make suggestions and recommendations to you about goods or services that may interest you;
  • To meet our legal obligations.

You do not have to provide any personal data to us. Use of our Services is purely voluntary. You can continue to use our Services without consenting to the use of cookies that are not strictly necessary; the only consequence is that our Services will be less customized. For more information, please see our Cookies Policy. You maintain control over the personal information you have provided to us. Users who have created an account with us can change their permissions at any time through management of their account.

Automatically Collected Information

Each time you visit the website(s) or use the app, we automatically collect the following information:

  1. (i) Technical information including: the Internet protocol (IP) address used to connect your computer and/or mobile device to the Internet, your mobile ad id, your login information if you have created an account with us, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform and the carrier name (if available); and
  2. (ii) Information about your visit: Services you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

With respect to web cookies and similar technologies (browser cache, unique identifiers (ie: mobile phone IDs) or pixels), we seek consent from users of our Services in the EEA based on a separate Cookies Policy.

We do not use automated decision-making, including profiling, as referred to in Article 22(1) of the EU GDPR; that is, in a way that produces legal effects concerning you or significantly affects you.

The legal basis for our processing of your personal data in connection with our Services is Article 6(1)(a) of the EU GDPR, which allows processing of personal data once you provide us with your consent. When you first use our app and/or sign up for an account on one of our websites we request consent for the collection of your personal data in order to provide you with the Services and satisfy our obligations with respect to the other purposes listed in this Policy.

We also rely on your consent with respect to the use of cookies that are not strictly necessary and we or third parties pursue legitimate interests under Article 6(1)(f) of the EU GDPR with respect to situations where we have to process your personal data to comply with applicable laws.

Disclosure of Your Personal Data

Other companies within the Pelmorex Corp structure have access to your personal data in order to assist us in providing you with our Services. We have entities within the Pelmorex Corp group in Canada, outside of the EEA. Any transfers of your personal data to these entities is based on the European Commission’s decision in 2001 that Canada provides adequate protection of personal data.

We may disclose your personal data in the following circumstances, as required or permitted by applicable law:

  1. We may share data with business partners, suppliers, contractors and other processors, so that such processors may assist us in the operation, provision and enhancement of our Services;

  2. We may disclose information to companies we may buy or who may buy us; we may disclose your personal data to a prospective or actual buyer of us, or a prospective or actual seller of their company to us.

  3. We may disclose information to other parties to comply with our legal requirements, in order to comply with any legal obligation, and in order to enforce or apply our terms of use and other agreements;
    and/or to protect the rights, property, or safety of Pelmorex, our customers, or others.

Our third party business partners need to receive and process your information in order to help us provide you with our Services. Any transfers of your personal data to these entities is based on the European Commission’s decision in 2001 that Canada provides adequate protection of personal data or in compliance with the EU-U.S. Privacy Shield.

We also disclose aggregate de-identified data of our users to third parties:

  1. Advertisers and advertising networks, to select and serve relevant ads.

We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 100 men aged under 35 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, mobile app users in a particular geographical location). This data does not constitute personal data because it cannot reasonably be used to identify you. However, it allows our advertisers to provide advertisements that may be more relevant to you. Those advertising networks include: Google DV 360, The Trade Desk, OMD Data Transfer, Google Ad Manager, and Pelmorex Audience.

  1. Analytics Services, for marketing analytics

Such as Google Analytics to perform marketing analytics, website analytics, service and product analytics and services such as Firebase to provide services to ensure that apps function properly.

  1. Media Partners (ie: Index Exchange, Rubicon) and Demand Side Partners, in order to provide more relevant advertising to you.

  2. User Generated Content

Services such as Brightcove/IRIS require access to the information you provide about yourself when you upload photos or videos to the site. This information is required in order to ensure proper functionality of your content on the site and for record keeping purposes.

Our Services may, from time to time, contain links to and from websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Some of our Services allow users to interface with other websites or services, including social media sites such as Facebook and Twitter. You will remain logged in to such websites and services until you log off those websites and services and you agree to those other websites’ and services’ terms of use and privacy policies.

If you choose to log on to the websites using a social media account, we request access to the information indicated in the social media account’s acceptance screen and described below.

You may click "Allow" to log on to the websites using a social media account, or click "Don't Allow" to close and return to the login options. If you choose not to log on to the websites using a social media account, you can log on using your “Weather Network” account, or create one if you do not have one already.

If you choose to log on to the websites using a social media account, we will request access to and for you to confirm the personal information that will be passed on to us by your social media site. Your data that may be hosted by any social network that interfaces with our properties is subject to your consent of their terms and conditions.

How Long We Keep Your Personal Data

Your data is stored with Pelmorex for as long as we are required to keep it in order to provide our Services to you in a seamless fashion or in compliance with applicable law. For example, we will retain your data in order to facilitate logins to your account and in order to allow us to service your account for as long as you maintain an account with us. We also ensure we have up-to-date consent from you to continue to collect and store your personal data.

Safeguarding Your Personal Data

We use a variety of technological, physical and organisational protections and procedures to help protect your personal data from unauthorised access, use, or disclosure, such as encryption, passwords and physical security measures. While we strive to protect your personal data, we cannot ensure or warrant that the personal data or private communications you transmit to us will always remain private. The transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Services; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to proactively prevent unauthorised access.

Your Rights to Your Personal Data

The EU GDPR provides you with a right to request access to the personal data we have collected from you, a right to request rectification of the data or that the data be erased, and a right to request that we restrict the processing of the personal data.

If you have created an account with us, consented to the use of cookies that are not strictly necessary, direct marketing emails or other data processing, you have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal. You have the right to lodge a complaint with a supervisory authority.

You can exercise any of these rights by logging in to your account to contact us and request your data.

Changes to This European Online Privacy Policy

Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. This Privacy Policy was last reviewed on Nov. 2, 2020.

Pelmorex Corp. (“we”, “us”, “our”) uses cookies on this website and with the services we offer through the site to ensure that our users (“you”, “your” or similar expressions) of the website have the best user experience.

Each cookie is effectively a small file of letters and numbers which contain small amounts of information that it gathers as you use the website. Cookies are stored on your computer hard drive and on your mobile as you use them to access our site.

How Do We Use Cookies?

A cookie is placed on your computer when you first visit our website and are used during subsequent visits to distinguish you from other users of the websites and services; to remember what you have searched on previous visits to the site to enable quicker presentation of that information the next time you visit; to save login information (if you select the “Remember Me” option when you log in) if you have subscribed to the services the site offers so that you don’t have to log in each time you visit; and to personalize your experience on the site.

Strictly Necessary Cookies

These are cookies that are required for the operation of the websites and the services. They include, for example, cookies that enable you to log into secure areas of the websites and the services. The websites and services would not function properly for you if the information in these cookies were not placed on your computer.

The cookies outlined below are not strictly necessary cookies.

Analytical/performance cookies

They allow us to recognise and count the number of visitors and to see how visitors move around the websites when they are using them and/or use the services. This helps us to improve the way the websites and services work, for example, by ensuring that users are finding what they are looking for easily. These cookies are not stored on mobile devices.

Functionality cookies

These are used to recognise you when you return to the websites and/or use the services. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). For this process we use the services provided by Tapad which helps to improve and personalize your user experience and deliver content and ads across devices. Loss of the information in these cookies may make our services less functional but would not prevent the services from working.

Targeting cookies

These cookies record your visit to this website and/or your use of the services, the pages you have visited and the links you have followed. Through its participation in the advertising programmatic auctioning eco-system ("a technology ecosystem to automatically buy and sell targeted online advertising in real-time") run by Google, Twitter and other major players and associated ad-technologies, Pelmorex as well as other advertising vendors can track your visits to other advertising powered websites around the internet. We will use this information to make the websites and the services and the advertising displayed on them more relevant to your interests. We also segment the data with other users and utilize it for content/advertising and share the segment data with third parties in order to provide more relevant advertising. These cookies are not stored on mobile devices.

Demographic information

We may retain limited demographic information such as date of birth and gender, if such information is provided by the user, which is tied to anonymous identifiers and may be referenced by the system for some tailored advertising.

The following table lists the cookies we use on our website. Those marked with ** are strictly necessary cookies that are required for the website to function properly:

Cookie Name Who Places the Cookie Purpose
_gads Google Analytics Advertising
_ga Google Analytics To identify returning users to the site.
_gid Google Analytics To identify returning users to the site.
aam_dfp Adobe Audience Manager Audience tracking for website functionality
aam_uuid Adobe Audience Manager Audience tracking for website functionality
aamuuid_ts Adobe Audience Manager Audience tracking for website functionality
gtm_stc Google Analytics
pelm_brtr_timestamp Pelmorex Corp DFP behavioural targeting timestamp
pelm_country_selection** Pelmorex Corp User’s preferred location
pelm_dfp Pelmorex Corp Content viewed per session for advertising
pelm_geoipdetected** Pelmorex Corp Advises Pelmorex if geoid is detected or not
pelm_ip** Pelmorex Corp IP detected to get location
pelm_lastloc** Pelmorex Corp User’s last location
pelm_lastlocunprofiled** Pelmorex Corp User’s last location
pelm_unit** Pelmorex Corp User’s preferred unit (C or F)
pelm_user_domain** Pelmorex Corp User's preferred domain (this cookie lasts for a long time and is the user's normal domain)
pelm_user_domain_temp** Pelmorex Corp Allows users to switch domains without being redirected
pelm_wind_measurement** Pelmorex Corp Keeps track of user’s preferred measurement (km/h or mph)
Webglsupported** If supported shows current and future maps.
Allows cross platform use as well as improving user experience, ensuring more relevant advertising and providing analytics to third parties.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies and similar technologies (browser cache, unique identifiers (ie: mobile phone IDs) or pixels) over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies and do not collect any additional personal data. Examples of some of the third party services we utilize when providing our services are: Doubleclick for Publishers; AdSense; Google Analytics Advertiser Features; AdExchange; Google Analytics; Amazon; Criteo; District M; Index Exchange; Open X and App Nexus. Further details on how the data is used by these third parties can be found at the following link:

You have the option to set your browser to either accept cookies and/or Local Storage, to notify you before accepting cookies and/Local Storage, or to refuse cookies and/or Local Storage altogether. You can access cookie preferences in the “options” or “preferences” menu of your browser.

If you turn cookies off certain website and service functionality, such as remembering your preferences, will not be available and you may not be able to access all or parts of the websites or services.

Changes to this Policy and Questions or Comments

Policies on this site are constantly reviewed to ensure compliance with applicable laws. As such, this policy may be updated from time to time and any updates will be posted on this page.

Questions, comments and requests regarding this Cookie Policy should be addressed to or to:

Pelmorex Corp.
2655 Bristol Circle
Oakville, Ontario
L6H 7W1