Our Ethical Standards for use with AI Technologies

At Pelmorex, we are committed to upholding the highest ethical standards in the development and deployment of artificial intelligence (AI) technologies to enhance our products, services, and operations. We believe that responsible AI practices are essential for building trust with our customers, partners, and the broader society.

Our commitment to ethical AI is reflected in the following principles:

Human Centred Design

We will prioritize human well-being and safety in the design and deployment of AI systems. Our AI solutions will be developed with a focus on enhancing user experiences, promoting diversity and inclusion, and respecting individual privacy and autonomy.

Transparency and Accountability

We are committed to transparency and accountability in the development and deployment of AI technologies and how it is used within our products and services.

For articles written with the assistance of AI technologies, the following will be noted within the article:

  • The Weather Network’s AI & Data Team
  • "This article was generated with the use of Open AI and The Weather Network’s forecast data. The article was reviewed by our editorial team for accuracy and clarity."

For any videos or other materials (including avatars) that appear on our platforms that were created with the assistance of AI technologies, the following will appear within the video:

  • Disclaimer that will include the following text - “AI-Assisted Video”

Fairness and Equity

We are dedicated to ensuring fairness and equality in the design and implementation of our products and services that use AI technologies. We will actively work to identify and reduce biases in any of our content, videos or other materials (including avatars).

Our AI solutions will be designed to prevent the reinforcement or worsening of existing inequalities based on factors like race, gender, ethnicity, religion, socio-economic status, and others.


Protocols to oversee the AI development and deployment will be done through dedicated individuals and/or committees to ensure guidelines are being adhered to. This will involve conducting routine audits and gaining regular feedback from our employees, customers, partners, and the broader society.


We will regularly review and update our practices to ensure compliance with evolving laws, ethical guidelines and best practices.


We recognize the potential impact of AI on society and are committed to considering the broader implications of AI technologies. We will engage with our employees, customers, and partners to understand and address any ethical, social, and cultural considerations or concerns associated with our deployment of AI.

By adhering to these principles, we aim to foster trust, promote responsible innovation, and contribute to the advancement of ethical AI practices in the industry.

For any questions or concerns regarding our AI ethical standards, please contact support@theweathernetwork.com