The reality and severity of climate change are upon us. Science has made this unequivocally clear. There is no doubt: We are bearing witness to what many say is the most pressing issue of our time.
As a growing number of Canadians — together with people from around the world — share their belief and increasing concern about climate change, The Weather Network/MétéoMédia has identified a social responsibility to seek out and report on the causes and impacts of climate change, but most importantly, we want to highlight stories of hopeful solutions to abate this serious climate breakdown.
We are committed to storytelling that moves the climate change conversation away from hopelessness and despair towards a new path forward. In doing so, we will engage the public in this new narrative in a relatable tone and approachable voice. We will be clear on the causes of climate change and we will define how the impacts affect all of us, yet with a focus on sustainability, we will present the solutions that each of us can be a part of. Admittedly, part of this storytelling will be a challenge, but while we will explore issues that cover the social, economical, and political spheres, we will do so objectively, and our reporting will always be based on facts and science.
We know our best practices will be valued by our growing audience who trust us more than any other brand to address the changing climate. As we embark on this bold new initiative, walk with us, and bear witness to the storytelling that will define our collective well-being and shared future.