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Customers leave more negative feedback when it rains

Monday, April 22nd 2019, 4:20 pm - The weather may have a big impact on how we perceive our experiences, according to a recent study.

Think back to your last bad experience at a restaurant.

Do you remember the weather conditions?

It turns out that may have impacted your perceptions.

According to a recent study of 32 Florida restaurants, customers are nearly three times more likely to leave negative feedback on comment cards when it’s raining.

Researchers examined 14 weather variables and identified three that were linked to customer feedback: rain, temperature, and barometric pressure.

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"Uncomfortably hot" weather -- which isn't uncommon in Florida -- were linked to negativity spikes. A separate study found similar results with cold weather.

"Restaurant managers may see more than the usual bad reviews on certain days, and it may have nothing to do with the service or the quality of the food," Milos Bujisic, co-author of the study and assistant professor of hospitality management at The Ohio State University, said in a statement.

"Restaurants can't control the weather, but it may affect how customers review them."

The study's authors suggest restaurant owners come up with "creative strategies" to counteract negative responses that may be triggered by the weather.

The complete study can be found in the Journal of Hospitality and Tourism.

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