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Privacy, Cookie and Advertising Policies

If you are a user of our services in Europe please review the applicable Privacy and Cookies policies located here.

Summary

  1. Data Controller: Pelmorex Corp.
  2. Personal Information: Defined as personal information about an identifiable individual
  3. How we collect personal information:
    • Directly from you when you sign up for online services with us;
    • Certain data is automatically collected when you use our websites and apps.
  4. Information we collect:
    • Your name;
    • E-mail address;
    • Computer IP address;
    • Geographical location when you enable location tracking in our app; and
    • Information from cookies.
  5. Why we need this information:
    • For precise weather information and alerts;
    • In order to provide you with the services you have signed up for;
    • For use in academic research purposes

    Please note that if you have never signed up for an account with us we do not collect personal information about you and we have no way of identifying you.

  6. Aggregated information to third parties: We provide anonymous information to advertisers and advertising networks that require the data to select and serve ads that you will find more relevant.

Data Controller

Pelmorex Corp. doing business as “The Weather Network”, “MeteoMedia”, “El Tiempo” and “Clima” (collectively “we”, “us”, “our”) is committed to protecting and respecting the privacy of our users and safeguarding the personal information provided to us while accessing and using our services.

This Privacy Policy applies to our collection and processing of personal information via any websites or mobile apps that we operate and which link to this Privacy Policy (our “Services”).

If you have any questions about this Privacy Policy and/or the processing of your personal information, you can reach our privacy officer by completing the online form accessible at this link or alternatively, you can contact us at:

Attn. Privacy Officer
Pelmorex Corp.
2655 Bristol Circle
Oakville, Ontario
Canada
L6H 7W1
905-829-1159

Personal Information We May Collect & Why We Need It

We collect the following personal information for the following purposes:

What is Collected and When Why We Need the Information
1) Information you provide to us by filling out forms on the site or app. This includes:
  • Your name;
  • E-mail address;
  • A password you create; and
  • Optional information regarding your age and gender
  • Any information that you include in your form
In order to:
  • Create a login on the website and apps;
  • Subscribe to our Services such as weather alerts;
  • Comment on news articles and participate in polls.
2) When you create or use an account with us to upload photos and/or videos, we collect:
  • Your name;
  • E-mail address;
  • A password created by you;
  • Photos
  • Videos
In order to:
  • Create a personal account for you.
  • Identify you as the person who took the video/photo on our website(s) and any other Pelmorex properties.
  • Upload your video/photos on our websites and apps.
3) When signing up to obtain a “Weather Button”, we collect:
  • Email address
In order to contact you to communicate changes to the program and for our records to track which websites are using our Weather Buttons.
4) When you submit a comment or inquiry using our online feedback form, we collect:
  • Your name
  • E-mail address;
  • City and Province;
  • User Agent;
  • IP Address; and
  • Any information you include in the feedback form
In order to effectively respond to your comment/inquiry we need to know how to contact you.
5) Mobile device identifiers (specifically an anonymous Ad ID) and your location if you’ve enabled location tracking in our app.

In order to provide you with precise weather for the location in which you are located when you access the app and notifications about weather alerts in your location, provided location tracking is enabled. This data is generally not sufficient to identify you personally.

Location behaviour, if enabled, may be combined with postal codes (there are on average 20 houses per postal code so this does not generate a specific home address) and demographic data in the aggregate to deliver insights for third party marketing and content.

We may use your personal information in the following ways:

  • To provide you with customized weather information;
  • To provide you with weather alerts in the case of active weather in your location;
  • To establish and manage your subscriptions
  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
  • To ensure that content from our Services is presented in the most effective manner for you and for your computer and/or mobile device;
  • To enforce our Terms of Use, to the extent that your personal information is required to determine whether the Terms of Use have been violated;
  • To administer our Services and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • With your consent, to make suggestions and recommendations to you about goods or services that may interest you;
  • To meet our legal obligations.

You do not have to provide any personal information to us. Use of our Services is purely voluntary. You can also continue to use our Services without consenting to the use of cookies that are not strictly necessary; the only consequence is that our Services will be less customized. For more information, please see our COOKIE POLICY.

You maintain control over the personal information you have provided to us. Users who have created an account with us can change their permissions at any time through management of their account.

Automatically Collected Information

Each time you visit the website(s) or use the app, we automatically collect the following information:

  1. Technical information including: The Internet protocol (IP) address used to connect your computer and/or mobile device to the Internet, your mobile ad id, your login information if you have created an account with us, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform and the carrier name (if available); and
  2. Information about your visit: Services you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

With respect to web cookies and similar technologies, we seek consent from users of our Services based on a separate COOKIE POLICY.

Legal Basis of Processing

When you first use our app and/or sign up for an account on one of our websites we request consent for the collection of your personal information in order to provide you with the Services and satisfy our obligations with respect to the other purposes listed in this Policy.

We also rely on your consent with respect to the use of cookies that are not strictly necessary.

Disclosure of Your Personal information

Other companies within the Pelmorex Corp structure have access to your personal information in order to assist us in providing you with our Services.

We may disclose your personal information in the following circumstances, as required or permitted by applicable law:

Who Is It Given To? Why?
1. Business partners, suppliers, contractors and other processors
  • So that such processors may assist us in the operation, provision and enhancement of our Services;
2. To companies we may buy or who may buy us.
  • We may disclose your personal information to a prospective or actual buyer of us, or a prospective or actual seller of their company to us.
3. To other parties to comply with our legal requirements
  • In order to comply with any legal obligation, and in order to enforce or apply our terms of use and other agreements;
  • To protect the rights, property, or safety of Pelmorex, our customers, or others

Our third-party business partners need to receive and process your information in order to help us provide you with our Services. We also disclose anonymous data of our users to third parties:

Who Is It Given To? Why?
Advertisers and advertising networks
  • To select and serve relevant ads

We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 100 men aged under 35 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, mobile app users in a particular geographical location). This data does not constitute personal information because it cannot reasonably be used to identify you. However, it allows our advertisers to provide advertisements that may be more relevant to you.

Google Analytics
  • To perform marketing analytics, website analytics, service and product analytics.
Marketing insights
  • Your data may be used in the aggregate in providing analytics services such as store visit attribution and marketing insights for pelmorex customers and partners.

Links and Other Websites

Our Services may, from time to time, contain links to and from websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check those policies before you submit any personal information to those websites.

Some of our Services allow users to interface with other websites or services, including social media sites such as Facebook and Twitter. You will remain logged in to such websites and services until you log off those websites and services and you agree to those other websites’ and services’ terms of use and privacy policies.

If you choose to log on to the websites using a social media account, we request access to the information indicated in the social media account’s acceptance screen and described below.

You may click "Allow" to log on to the websites using a social media account, or click "Don't Allow" to close and return to the login options. If you choose not to log on to the websites using a social media account, you can log on using your “Weather Network” account, or create one if you do not have one already.

If you choose to log on to the websites using a social media account, we will request access to and for you to confirm the personal information that will be passed on to us by your social media site. Your data that may be hosted by any social network that interfaces with our properties is subject to your consent of their terms and conditions.

How Long We Keep Your Personal information

Your data is stored with Pelmorex for as long as we are required to keep it to provide our Services to you in a seamless fashion or in compliance with applicable law. For example, we will retain your data to facilitate logins to your account and to allow us to service your account for as long as you maintain an account with us. We also ensure we have up-to-date consent from you to continue to collect and store your personal information.

Safeguarding Your Personal information

We use a variety of technological, physical and organisational protections and procedures to help protect your personal information from unauthorised access, use, or disclosure, such as encryption, passwords and physical security measures. While we strive to protect your personal information, we cannot ensure or warrant that the personal information or private communications you transmit to us will always remain private and any transmission is at your own risk. The transmission of information via the Internet is not completely secure. Once we have received your information, we will use strict procedures and security features to proactively prevent unauthorised access.

Changes to This Privacy Policy

Policies on this site are constantly reviewed to ensure compliance with applicable laws. As such, this policy may be updated from time to time and any updates will be posted on this page.

COOKIE POLICY

Pelmorex Corp. (“we”, “us”, “our”) uses cookies on this website and with the services we offer through the site to ensure that our users (“you”, “your” or similar expressions) of the website have the best user experience.

What is a Cookie?

Each cookie is effectively a small file of letters and numbers which contain small amounts of information that it gathers as you use the website. Cookies are stored on your computer hard drive and on your mobile as you use them to access our site.

How Do We Use Cookies?

A cookie is placed on your computer when you first visit our website and are used during subsequent visits to distinguish you from other users of the websites and services; to remember what you have searched on previous visits to the site to enable quicker presentation of that information the next time you visit; to save login information (if you select the “Remember Me” option when you log in) if you have subscribed to the services the site offers so that you don’t have to log in each time you visit; and to personalize your experience on the site.

Strictly Necessary Cookies
  • These are cookies that are required for the operation of the websites and the services. They include, for example, cookies that enable you to log into secure areas of the websites and the services. The websites and services would not function properly for you if the information in these cookies were not placed on your computer.
The cookies outlined below are not strictly necessary cookies.
Analytical/performance cookies.
  • They allow us to recognise and count the number of visitors and to see how visitors move around the websites when they are using them and/or use the services. This helps us to improve the way the websites and services work, for example, by ensuring that users are finding what they are looking for easily. These cookies are not stored on mobile devices.
Functionality cookies.
  • These are used to recognise you when you return to the websites and/or use the services. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). Loss of the information in these cookies may make our services less functional but would not prevent the services from working.
Targeting cookies.
  • These cookies record your visit to the websites and/or your use of the services, the pages you have visited and the links you have followed. We will use this information to make the websites and the services and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose. These cookies are not stored on mobile devices.
Demographic information.
  • We may retain limited demographic information such as date of birth and gender, if such information is provided by the user, which is tied to anonymous identifiers and may be referenced by the system for some tailored advertising.

The following table lists the cookies we use on our website. Those in red are strictly necessary cookies that are required for the website to function properly:

Cookie Name Who Places the Cookie Purpose
_gads
_dm_sync
Google Analytics Advertising
_ga Google Analytics To identify returning users to the site.
_gid Google Analytics To identify returning users to the site.
aam_dfp Adobe Audience Manager Audience tracking for website functionality
aam_uuid Adobe Audience Manager Audience tracking for website functionality
aamuuid_ts Adobe Audience Manager Audience tracking for website functionality
AKA_A2
gtm_stc
Google Analytics
pelm_brtr_timestamp Pelmorex Corp DFP behavioural targeting timestamp
pelm_country_selection Pelmorex Corp User’s preferred location
pelm_dfp Pelmorex Corp Content viewed per session for advertising
pelm_geoipdetected Pelmorex Corp Advises Pelmorex if geoid is detected or not
pelm_ip Pelmorex Corp IP detected to get location
pelm_lastloc Pelmorex Corp User’s last location
pelm_lastlocunprofiled Pelmorex Corp User’s last location
pelm_unit Pelmorex Corp User’s preferred unit (C or F)
pelm_user_domain Pelmorex Corp User's preferred domain (this cookie lasts for a long time and is the user's normal domain)
pelm_user_domain_temp Pelmorex Corp Allows users to switch domains without being redirected
pelm_wind_measurement Pelmorex Corp Keeps track of user’s preferred measurement (km/h or mph)
Webglsupported Pelmorex Corp If supported shows current and future maps.
Allows cross platform use as well as improving user experience, ensuring more relevant advertising and providing analytics to third parties.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies and do not collect any additional personal data. Examples of some of the third-party services we utilize when providing our services are: Doubleclick for Publishers; AdSense; Google Analytics Advertiser Features; AdExchange; Google Analytics; Amazon; Criteo; District M; Index Exchange; Open X and App Nexus. Further details on how the data is used by these third parties can be found at the following link: http://www.google.com/intl/en/policies/privacy/partners/

You have the option to set your browser to either accept cookies and/or Local Storage, to notify you before accepting cookies and/Local Storage, or to refuse cookies and/or Local Storage altogether. You can access cookie preferences in the “options” or “preferences” menu of your browser.

If you turn cookies off certain website and service functionality, such as remembering your preferences, will not be available and you may not be able to access all or parts of the websites or services.

Changes to this Policy

Policies on this site are constantly reviewed to ensure compliance with applicable laws. As such, this policy may be updated from time to time and any updates will be posted on this page.

ADVERTISING POLICY

Pelmorex Corp. doing business as “The Weather Network”, “MeteoMedia”, “El Tiempo” and “Clima” (collectively “we”, “us”, “our”) is committed to protecting and respecting the privacy of our users and safeguarding the personal information provided to us while accessing and using the Services we provide.

This Policy serves to provide our users with information on our collection and processing of their information to help our users better understand how we use it for advertising.

What We Do

As further detailed in our Privacy Policy Pelmorex collects certain information about our users as you use the Services we provide. The data does not include sensitive personal information but can include email addresses, name, computer IP address and location (if enabled) (for a more fulsome list see Personal Data We May Collect & Why We Need It in the Privacy Policy).

We use the personal information you provide for the some of the following processes:

  • customized weather information;
  • to provide you with weather alerts in the case of active weather in your location;
  • to measure or understand the effectiveness of advertising we serve and to deliver relevant advertising to you;
  • to enforce our Terms of Use, to the extent that your personal information is required to determine whether the Terms of Use have been violated;
  • to administer our Services.

What You Can Do

If you don’t want the personal information we collect used for targeted advertising, you have the following options to opt out:

The App:

When you download the app or when a new updated is pushed out you have the option of not consenting to location services. Location services function via the phone’s device ID. The app will continue to work without this consent and without location services enabled but you will need to input the location for which you want to see a local weather report each time you use the app and you will not receive localized weather alerts.

We may share anonymous device IDs with third parties for advertising, analytics, to ensure you receive a better consumer experience, in order to better understand our users in general and to guide our product improvements. You can limit the range of data that your phone sends to us by disabling the identifier on your mobile device. This will not affect how your device operates and you can find more information about how to do this from your phone manufacturer. If you opt not to share your location, you will continue to see advertising but it will be generic.

Pelmorex’ offers its Services to users for free and as such the compromise is the collection and use of personal information for, in part, targeted advertising. In the event that you would prefer that we not provide you with targeted advertising Pelmorex offers a paid app for iOS through the Apple Store which eliminates advertising entirely.

Bluetooth (Proximity Beacons):

Bluetooth beacons are devices that emit low-powered signals that have been set up in stores, museums, airports and other public spaces which can be detected by your mobile device when you enable Bluetooth and you utilize any app that you have downloaded and given permission to use your phone’s Bluetooth and location. When you grant permission in our app to enable location tracking we may collect data from physical proximity beacons located in or near public spaces where you are located at that point in time. If your device preferences allow our app access to location services, we may collect information about the location of your device in the store including data from each of our partners' beacons with which you interact. We may segment that data with other users and utilize it for content/advertising as well as share the segments with third parties. The information we collect does not identify you personally.

You may disable the communication of these beacons with your mobile device by disabling Bluetooth or modifying your preferences for location services for our app.

The Websites:

You have the option to set your browser to either accept cookies and/or Local Storage, to notify you before accepting cookies and/Local Storage, or to refuse cookies and/or Local Storage altogether. You can access cookie preferences in the “options” or “preferences” menu of your browser. Please see our Cookie Policy for further information on the cookies used on our sites.

Policies on this site are constantly reviewed to ensure compliance with applicable laws. As such, this policy may be updated from time to time and any updates will be posted on this page.

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