Thirty squats will get you a free subway ticket in Moscow, Russia
Wednesday, November 13, 2013, 3:50 PM -
Vending machines in Moscow's subway stations are rewarding people who complete thirty squats with a free subway ticket.
The initiative was designed to get people excited about sports and fitness, two months ahead of the Winter Olympics in Sochi, Russia.
"We wanted to show that the Olympic Games is not just an international competition that people watch on TV, but that it is also about getting everyone involved in a sporting lifestyle," Alexander Zhukov, president of the Russian Olympic Committee, told the Wall Street Journal.
The concept is going viral online. A YouTube video prompting the campaign has racked up more than 700,000 views and it's been picked up by numerous news outlets.
Here's hoping something similar makes an appearance in a Canadian city!