See 'hot' trend on social media dermatologists warn against

Monday, July 6, 2015, 9:44 AM - If you can’t commit to getting inked, there is a growing trend that isn’t permanent. However, this summer fad comes with a risk.

Sunburn art is the latest thing on social media. Photos on Instagram and Twitter using the hashtags #sunburnart, #tantattoo and #suntattoo, show people who intentionally burn themselves with intricate patterns.

The effect is achieved by covering a section of the skin with sunscreen, body stencils, fabric, or a temporary tattoo.

While this form of artistic expression is gaining popularity, health officials are warning people of the consequences.

Dr. Sheetal Sapra of ICLS Dermatology and Plastic Surgery in Oakville, Ontario said he has seen sunburn art on occasion and believes it has been an evolving trend.

"What it comes down to is a lack of understanding. People need to realize that tans are caused by harmful ultraviolet radiation and that it is becoming increasingly more harmful as the years press on," said Dr. Sapra. "Recent studies show a substantial rise in melanoma among people aged 18 to 39. With increased exposure to the sun you are at a much greater risk for contracting skin cancers, melanoma just being the most deadly form. My suggestion, wear your sunscreen all over and show your artistic flare by building an awesome sand castle instead."

The Skin Cancer Foundation in New York released a statement on Thursday concerning the “dangerous new behaviour.”

“The Skin Cancer Foundation strongly advises the public to avoid sunburns at all costs… Sunburns cause DNA damage to the skin, accelerate skin aging, and increase your lifetime skin cancer risk. In fact, sustaining five or more sunburns in youth increases lifetime melanoma risk by 80 per cent,” Deborah S. Sarnoff, MD, the Skin Cancer Foundation’s senior vice president noted.

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The foundation also highlighted that on average a person’s risk for melanoma doubles if he or she has had more than five sunburns and recommends a, “complete sun protection regimen that includes seeking shade, covering up with clothing, including a broad-brimmed hat and UV blocking sunglasses, in addition to daily sunscreen use.”

These photos may encourage you to slap on some extra sunblock the next time you head out.

Source: TIME | The Skin Cancer Foundation