Harley-Davidson unveiled its first electric motorcycle Thursday
Friday, June 20, 2014, 8:42 AM - Harley-Davidson is rolling out its first electric motorcycle.
The company unveiled this prototype bike Thursday.
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It runs on batteries that can be recharged by plugging into an electrical outlet.
The Harley, dubbed Project LiveWire, isn't for sale yet.
"Project LiveWire is more like the first electric guitar - not an electric car," said Mark-Hans Richer, senior vice president at Harley-Davidson Motor Company. "It's an expression of individuality and iconic style that just happens to be electric. Project LiveWire is a bold statement for us as a company and a brand."
Harley Davidson will kick-off a promotional tour next week to give customers a chance to test the bike, beginning Monday in Manhattan.
The tour will stop at 30 Harley dealerships around the United States.
It's slated to continue into 2015 in both Canada and Europe.
Consumer feedback will be incorporated into the final version of the bike.
A Harley Davidson spokeswoman would not say when the bike will go on sale or how much it would cost.