Please choose your default site




Designer of Kickstarter star "coolest cooler" shares his secret to success

loading video...

Dalia Ibrahim
Digital Reporter

Sunday, August 10, 2014, 7:50 PM -

The "coolest cooler" is a hit on Kickstarter crowd-funding website

It looks like a regular cooler, but it's covered with gadgets like a blender and a cell phone charger. 

Designer Ryan Grepper initially missed his funding goal of $125,000, so he went back to the drawing board, and redesigned the product. 

Just over a month later, the new "coolest cooler" got more than $8M in pledges and some 41,000 backers. 

SEE ALSO: Edible "blob" could change the way we drink bottled water

With just over two weeks to go, Grepper's project has become the third most-funded campaign on Kickstarter ever. It could hit the top spot if pledges continue to pile in. 

Grepper suggests making sure your design is visually compelling and develop a following. Other experts suggest making a video for your Kickstarter page, and keep it simple, don't re-invent the wheel.

With files from CNN

Temperature maps show the high and lows of summer 2014 in Canada
Artist makes cool (and expensive) indoor storm cloud
First man-made biological photosynthetic material, which breathes like a leaf, could make space travel easier
It’s greener to give up burgers than your car

Leave a Comment

What do you think? Join the conversation.
Default saved

Search Location


Look up Canadian postal code or US zip code