Company claims to have developed drinkable sunscreen
Wednesday, May 21, 2014, 7:18 PM - Osmosis Medical Skincare claims it has developed a "drinkable" sunscreen. Simply ingest the product prior to heading outdoors and you'll be protected from 97% of the UVA and UVB rays you'll be exposed to, the company says.
According to a company press release the product is "imprinted with unique vibrational waves which isolate out the precise frequencies needed to protect ... from UV rays."
Ingesting 2 ml an hour before sun exposure allegedly provides coverage comparable to a SPF-30 lotion for up to three hours.
"For some people, the effects can be continued throughout the day by simply repeating the dose after three hours," the company says.
While the website contains a few positive customer testimonials, some medical experts are skeptical that a drinkable product is able to provide adequate UVA/UVB protection.
New York-based dermatologist Dr. Jessica Krant told the Huffington Post the UV water is based on "totally unsubstantiated pseudoscience", adding the company fails to "list any active ingredients ... that might suggest true efficacy in any kind of protection from sun damage."
The product is available in 3.38-ounce bottles that retail for thirty dollars.
This isn't the first time a company has sold an ingestible form of sun protection.
There are already sunscreen pills on the market, but doctors say they shouldn't be used as a substitute for traditional sunscreen.
Osmosis' drinkable sunscreen has yet to be approved by the U.S. Food and Drug Administration.