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ALS Ice Bucket Challenge: Money and expectations

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Dalia Ibrahim
Digital Reporter

Sunday, August 31, 2014, 8:08 PM -

The ALS Ice Bucket Challenge has raked in buckets and buckets of donations-- $94M and counting, in just under a month. 

As of Friday, the ALS Sssociation says donations are up an astonishing 3,504 per cent from the same time period last year. 

And while you can say that's #amazing...there's a worry that these dunkers expectations might by disappointed, because even with all this money, a cure for ALS is still a long way off.


RELATED: Meet the mastermind behind the Ice Bucket Challenge


"Progress against these really tough issues takes patience and it takes time," said Phil Buchanan, president of the Center for Effective Philanthropy. "We're not going to see results overnight. And nobody should expect that." 

The ALS Association doesn't have a breakdown yet of how all the ice bucket money will be allocated. It acknowledged the spending pressures directly in a statement last week saying, "This is isn't a matter of spending these dollars quickly-it's a matter of investing these dollars prudently to achieve maximum impact in our quest to help people living with the disease and those yet to be diagnosed." 

And while a cure might not come overnight -- at least for now, more and more money is -- with ice bucket challenge donations averaging $9M per day.

RELATED VIDEO: TWN Ice Bucket Challenge

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