The weather style that never took off
Look back in time and you'll see some very interesting fashion (some should read "fashion"): Corsets, the crinoline, Hypercolor shirts, Zubaz pants (we actually got one of our producers to wear the last one on the air), the list goes on. Some clothing in the past even proved to be fatal.
In the world of weather protection, we've actually done a pretty good job at making rain boots, jackets, snow suits look presentable. Umbrella creativity is at an all time high.
Here is one idea that (shockingly) never made it big. May I present to you, the 'blizzard cone':
In 1939, people would walk around outside, during rain, snow or blizzard, wearing this over their faces.
Let's first give credit where credit is due. Technically, the blizzard cone would achieve its desired effect: To protect the wearer's face from inclement weather. Aside from perhaps a continuous mark around the face from where cone met skin for a long period of time, the face would go relatively unscathed. The (presumably) high quality plastic casing would be able to withstand a long outdoor excursion, and would last for months, even years.
But aside from that, there's the fact that you're wearing a giant plastic beak.
Bird confusion aside, the blizzard cone would have not only caused fashion bewilderment, but also would prove to be tricky sidewalk etiquette.
Umbrellas often pose social walking conundrums when passers by meet at close distances. The blizzard cone would add another space sharing puzzle, particularly when sharing space with someone not wearing one. The headline "Blizzard cone claims another eye" might have been common in the winter of '39.
As spoiled above, this face cone didn't make it far. However, it did inspire the next generation of cones: Turn the blizzard cone around and cut off the pointy tip and suddenly Rover won't bite anyone!
Then there's the favourite for car or hockey training:
One is even positioned like its blizzard cone ancestor.
And the blizzard cone presumably inspired this 1993 Hollywood film: